Apple’s massive victory over Samsung early last weekend has drawn national attention back to Apple, who have been fairly quiet since their release of the updated Mac Pro and MacBook series in early June 2012, and are expected to announce a new iPad model following a new iPhone model this fall. This news turns consumers’ attention to the foremost event on Apple’s horizon, a new smartphone, tentatively titled the “iPhone 5”.
A leaked photo of a possible iPhone 5 design.
With a new smartphone on the market, and smartphone sales continuing to rise, advertisers have began to sharpen new tools to reach consumers via the mobile/tablet platform. “A new report from IHS says that smartphones will account for half of the market in 2013, two years earlier than the firm had expected.”, reports AllThingsD. YouTube has introduced skippable video advertisements on both smartphone and tablet platforms in attempts to duplicate the success the skippable ads have experienced on personal computers.
More and more consumers will have the option to skip advertisements on mobile/tablet platforms.
More smartphones and tablets on the market, means more content consumption. YouTube, which brings in over 150 million unique visitors each month since the start of 2012 alone, will experience a greater reach with advertisements. An amplified reach like this, coupled with giving the consumers the ability to skip advertisements, will have advertisers looking to create more creative, and possibly even interactive ads in order to reach a consumer before he/she skips the remainder of the ad. Consumers will begin to see advertisements becoming more direct with only 5-10 seconds to leave an impression before the ad may be skipped.
Will advertisers have a greater chance of reaching consumers through more direct YouTube advertising, or focusing on another content medium to reach consumers? Share your thoughts below!
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